Love it. It doesn't have to be obtrusive. It's a great accent color and in many cases, it's very simply a great wall color. If I were brave enough, I would love to paint a bedroom a pale purple.
I'm in the love it camp. I keep thinking I'll move away from it (in my home) but then I just keep going back. It, quite simply, makes me happy.
I'm recovering a settee in my entrance hall and have decided it will be purple. Pulled some samples today (purple ultra suede and purple linen). I think the purple linen wins. It's a light lavender with gray undertones.